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The TAG Group

Two people in armchairs in a warmly lit room at sunset, one taking notes while the other talks, headlined 'The senior leader nobody wants to coach. High title doesn't mean high self-awareness.'

Every company invests heavily in developing its middle managers.

There is a leadership development program. There is a coaching budget for high-potential directors. There is a manager onboarding curriculum. There is a rising leaders cohort. There are books, workshops, retreats, and thoughtful thinking about the pipeline.

Then there is the executive team. And the executive team is somehow the one group that no one is developing.

The unspoken assumption is that they have already made it. They are the executives. They are the ones running the development programs, not attending them. Whatever they need to learn, they will figure out on their own. Whatever blind spots they have, they must have already addressed to have gotten this far.

None of that is true. And the companies that quietly acknowledge it are the ones producing the strongest leadership teams.

The pattern that keeps appearing

The executive whose blind spots are shaping your company culture is almost always the least coached person on your team. Not because they do not need coaching. Because nobody is willing to have the conversation about arranging it.

Their peers are afraid to raise it because the peer relationship depends on parity. Their board is afraid to raise it because the board relationship depends on a certain kind of respect. Their direct reports cannot raise it because the reporting relationship makes it structurally impossible. The head of People might raise it, but only in a way that lands as diplomatic and gets absorbed as a suggestion, not a mandate.

So the executive who has been giving mediocre feedback to their team for five years continues to give mediocre feedback. The executive whose meetings run over and derail regularly continues to run meetings the same way. The executive whose one-on-ones with their direct reports have become monologues does not know they have become monologues, because their direct reports are not going to be the ones to tell them.

The pattern compounds. Every quarter that goes uncorrected reinforces itself.

Coaching is not a signal that something is wrong. It is a signal that this is a company that takes leadership seriously enough to invest in it at every level, including the top.

What actual executive development looks like

Companies that get this right have three practices in common.

The first is that every senior leader has an executive coach. Not as a remedial intervention. As a standing part of the role. Coaching is not a signal that something is wrong. It is a signal that this is a company that takes leadership seriously enough to invest in it at every level, including the top.

The second is that senior leaders receive real feedback. This means a 360 review process that actually surfaces the truth, not a sanitized version filtered through the assistants and peers who are protecting the relationship. It means peer feedback that is honest even when it is uncomfortable. It means the CEO getting the same rigor of development conversation they expect their managers to give their teams.

The third is that the executive team calibrates each other. Not just on the business outcomes. On the leadership behaviors. The way meetings run. The way conflict is handled. The way decisions are made. The way people are developed. The behaviors that are shaping the company from the top get named, coached, and adjusted.

This is uncomfortable to build. It is much harder than launching a manager development program. And it is where the highest-leverage development work in any company actually lives.

Why founders resist this hardest

The founder is often the most resistant to executive coaching, because the founder has usually built the company through the exact behaviors that most need to be coached out of them at the next scale. The intensity that got the company to twenty employees becomes intimidating at eighty. The willingness to override everyone that produced the early wins becomes a bottleneck at scale. The pattern-matching that made them a great early hire becomes a source of bias in senior hiring later.

Coaching the founder means asking them to unlearn the very traits that made the company possible. It is one of the hardest conversations in business. It is also one of the most important.

The founders who do this work well become the leaders of billion-dollar companies. The founders who refuse to do it become the leaders of two-hundred-person companies that never scaled past their own limits.

What to do this quarter

Look at your executive team. Ask yourself who among them has received real, honest, actionable feedback about their leadership behaviors in the last year. If the answer for any of them is nobody, that is the person who needs it most. The conversation about arranging coaching for them is not disloyal. It is one of the highest-leverage acts of leadership you can do.

The best executives welcome it. The ones who resist it are the ones who most confirm they need it.

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